The 2014 Masters wasnt just about Jordan Spieth making his debut onto the world stage of his PGA tour career. Only 18months ago he was an amature, and Under Armour was nowhere to be seen on a golf course on national television.
Under Armour was well displayed this weekend with Spieth's final round going toe to toe with Bubba Watson. Even though Spieth didnt bring home the green jacket, Under Armour should be very happy with their endorsement and visibility it received.
People have heard of Under Armour, but they continue to break into new sports. Recently, they have made a huge push into the hunting industry which is huge, and now they are working their way into the golfing world. Not a bad move, both sports are mainly made up of well to do participants who have extra money to spend or willing to buy that new item which could help its performance. If Under Armour delivers quality products, it has the ability to really take off and take market share from Nike, Addidas, etc. My guess is we start to see Under Armour a lot more on the golf course...Spieth is just the beginning.
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